Leading with Mission – Lessons from the One Planet Summit and Purpose-Driven Entrepreneurs
I was fortunate to travel to San Francisco recently for the One Planet Summit—an inspiring gathering focused on integrating collaboration, integrity, and higher spiritual principles into business. One of the most powerful moments came from Dr. Joshua Lincoln, who reminded us that successful businesses of the future must be problem-solvers, guided by a clear mission. His words stayed with me: “True business success is about solving real problems with purpose and heart.”
That message was deeply affirmed when I had the joy and pleasure over the past few weeks to sit down with two extraordinary, mission-driven entrepreneurs: James “Monte” Montague, founder of Raleigh-based F7 International Development and owner of F7 Blackstone Ranch, and Jessica Richey, founder of Richey Workforce Development.
"Faith, Hustle & 50 Cents" Podcast
"Faith, Hustle & 50 Cents" YouTube
Career Resiliency & Purposeful Growth podcast
Career Resiliency & Purposeful Growth YouTube
What struck me most about both conversations was this: for these leaders, business is not just a livelihood—it’s a calling.
James “Monte” Montague: Building with Vision and Purpose
James sees needs in our communities and acts with purpose. Through F7 International Development, he’s created senior care centers, a STEM school, and office spaces for Black-owned businesses—projects that speak to inclusion, empowerment, and healing. His newest initiative, F7 Blackstone Ranch in Mebane, is perhaps his most visionary yet: an equestrian healing center designed to support urban youth. It’s a space for restoration, learning, and connection to the land—something deeply needed in our fast-moving world.
Jessica Richey: Empowerment Through Workforce Development
Jessica is equally inspiring. In response to the economic uncertainty brought on by the pandemic, she founded Richey Workforce Development to help people regain their footing. She has helped hundreds of individuals find employment—not just by placing them in roles, but by helping them believe in themselves, identify their strengths, and gain confidence in their skillsets. Her work also supports entrepreneurs: she has built programs that assist small business owners in gaining certifications, writing grants, and building networks critical for sustainable growth. (see attached for details)
These are real-world examples of what it means to lead with mission—and why that matters now more than ever.
Three Reasons to Lead with Mission
- Mission Aligns You with Your Values
A mission-based business starts with a deep commitment to values. At WEBB, our marketing course begins with a values exercise—because your values are the foundation of your message. They shape your story and attract people who resonate with your “why.” - Mission Builds Trust
Today’s customers are looking for more than products or services—they’re looking for alignment. When you lead with mission, you communicate transparency, intention, and purpose. That builds credibility and long-term trust. - Mission Inspires Action
A strong mission doesn’t just guide your decisions—it inspires your team, your partners, and your clients to get involved. It invites collaboration and fosters a sense of shared purpose, which is essential for any impactful, lasting work.
Whether you’re just starting out or growing something big, remember this: when you lead with mission, you lead with heart. And in a world that desperately needs solutions, your mission might just be the answer someone’s been waiting for.
How can we help you lead with mission?
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